Presidential Communication and Character - Routledge Book - Image 1

£131.50

Routledge Presidential Communication and Character - Routledge Book

Name: Presidential Communication and Character - Routledge Book
Brand: Routledge
Price: 124.5 GBP
Availability: InStock

Political Leaders & Leadership

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Description

Explore the changing landscape of White House news management in this Routledge publication. This book examines how presidential communication has evolved over the last twenty years as the media environment shifted from traditional cable news to the digital age of Twitter and Facebook. By comparing the strategies used by Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, the text highlights the persistent struggle presidents face when trying to control their own messages. Even with the advantages of the presidency and a vast array of new media outlets, managing public perception remains a complex challenge. The book also looks at how new media platforms like YouTube and Twitter can amplify a president's character traits, affecting their public image for better or worse. This study provides a deep look at how technology and personality interact within the highest office in the United States.

Key Features

Analyzes the evolution of White House news management strategies across two decades of media changes.

Compares the communication methods of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump.

Examines the difficulties presidents face in controlling their messages despite having access to many media outlets.

Explores how new media platforms like Facebook, Twitter, and YouTube impact presidential communication.

Investigates how digital media can amplify the character traits of political leaders for good or ill.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138213721
Category: Books > Subjects > Biography > Political > Political Leaders & Leadership
Domain: Amazon UK
Release Date: 20 March 2018
Listed Since: 18 November 2017

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Routledge Presidential Communication and Character - Routledge Book

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