£105.89

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£106 today · all-time low £104 (Aug 2026) · usually £106

Routledge Presidential Communication & Character: White House News Management

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£120.85 £102.23 £106.29 £110.35 £114.42 £118.48 £122.54 31 July 2026 16 August 2026 01 September 2026 17 September 2026 04 October 2026
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11 days 13 days · current 26 days 16 days 0 7 13 20 26 £104 £106 £113 £121 Days at Price

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Most common price: £113 (26 days, 39.4%)

Price range: £104 - £121

Price levels: 4 different prices over 66 days

Description

This book examines how White House news management has evolved across America's transforming media landscape over two decades. It compares the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, revealing how all presidents struggle to control their messages despite unprecedented media outlets and institutional advantages. The analysis demonstrates how new media platforms amplify presidential character traits, both positively and negatively, fundamentally reshaping political discourse. Published by Routledge, this work explores the intersection of political leadership, media strategy, and character in the digital age, offering insights into how presidents navigate cable news, social media, and traditional journalism to shape public perception and advance their agendas.

Key Features

Compares communication strategies across four presidencies from Clinton through Trump, showing evolving approaches to media management.

Examines how Facebook, Twitter, YouTube, and cable news amplify both presidential strengths and character weaknesses in real time.

Analyses the paradox of modern presidents facing more media outlets yet less control over their messages and narratives.

Published by Routledge, offering scholarly perspective on political leadership during America's digital transformation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 March 2018
Listed Since
18 November 2017

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