£48.56

Sage Publications The Global Environment of Business: New Paradigms for International Management

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£143.00 £1.81 £32.62 £63.42 £94.23 £125.03 £155.84 24 May 2024 12 October 2024 02 March 2025 21 July 2025 09 December 2025

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Description

This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm′s profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 May 2010
Listed Since
16 November 2009

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