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Cengage Learning EMEA The Business Environment

Name: The Business Environment
Brand: Cengage Learning EMEA

Economic Policy & Development

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Description

The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.

Product Specifications

Brand: Cengage Learning EMEA
Format: paperback
ASIN: 1408030160
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 12 February 2013
Listed Since: 31 March 2010

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Cengage Learning EMEA The Business Environment

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