The Handbook of Organic and Fair Trade Food Marketing - Image 1

£162.79

Wiley-Blackwell The Handbook of Organic and Fair Trade Food Marketing

Name: The Handbook of Organic and Fair Trade Food Marketing
Brand: Wiley-Blackwell
Price: 123.5 GBP
Availability: InStock

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Description

The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Product Specifications

Brand: Wiley-Blackwell
Format: Hardcover
ASIN: 1405150580
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 09 February 2007
Listed Since: 14 February 2007

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Wiley-Blackwell The Handbook of Organic and Fair Trade Food Marketing

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