MACMILLAN Images of Competitive Space: A Study in Managerial and Organizational Strategic Cognition

Based on a study of residential estate agents, comprising one of the most sophisticated datasets ever gathered in the field of managerial and organizational cognition to date, this book provides strong supporting evidence for a number of key theoretical concepts. It powerfully demonstrates why we need well-validated techniques to improve strategic thinking from a psychological standpoint. This volume will be of interest to researchers and advanced students in the field of strategic management, organizational theory and behaviour, organizational psychology and marketing.