£150.57

Springer Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

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£183.03 £136.13 £146.36 £156.59 £166.83 £177.06 £187.29 24 March 2026 10 April 2026 28 April 2026 15 May 2026 02 June 2026

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12 days 32 days · current 5 days 16 days 6 days 0 8 16 24 32 £140 £151 £152 £160 £183 Days at Price

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Most common price: £151 (32 days, 45.1%)

Price range: £140 - £183

Price levels: 5 different prices over 71 days

Description

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 May 2003
Listed Since
12 January 2007

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