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£68.18

Edinburgh University Press Affect Theory and Translation on Youtube

Name: Affect Theory and Translation on Youtube
Brand: Edinburgh University Press
Price: 68.24 GBP
Availability: InStock

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Description

The main aim of this book is to contribute to theorising audiovisual translation in today’s digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of ‘self-mediation’. In today’s networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today’s participatory digital media culture.

Product Specifications

Brand: Edinburgh University Press
Format: hardcover
ASIN: 139950245X
Category: Books > Subjects > Arts & Photography > Film > History & Criticism
Domain: Amazon UK
Release Date: 31 May 2025
Listed Since: 05 September 2024

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Edinburgh University Press Affect Theory and Translation on Youtube

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