£46.36

Bloomsbury Academic Innovation Management

Name: Innovation Management
Brand: Bloomsbury Academic
Price: 46.36 GBP
Availability: InStock

Economics

About as cheap as it gets. The only time it was cheaper was 6 months ago.

£46 today · all-time low £46 (Dec 2025) · usually the usual

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Description

Managing innovation is like competing in an Olympic Pentathlonâ€”excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areasâ€”ideation, prioritization, implementation, strategy, and people and organizationâ€”is essential to success in todayâ€™s ever-changing business landscape. Structured around the authorsâ€™ original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authorsâ€™ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives. New to this edition: - Embedded critical reflections on all aspects of management combined with practical â€˜management recommendationsâ€™, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study. - Extended chapter on innovation management in the service industries to reflect the increased importance of this sector. With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.

Product Specifications

Brand: Bloomsbury Academic
Format: paperback
ASIN: 135033796X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 June 2025
Listed Since: 12 March 2024

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Bloomsbury Academic Innovation Management

About as cheap as it gets. The only time it was cheaper was 6 months ago.

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