£57.85

PEARSON EDUCATION Innovation Management and New Product Development

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£58 today · usual range £53–£59 · best ever £53

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Last 53 days · 53 data points (no recent data)

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£58.68 £52.61 £53.93 £55.26 £56.58 £57.91 £59.23 26 April 2026 09 May 2026 22 May 2026 04 June 2026 17 June 2026

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2 days 14 days 33 days · current 4 days 0 8 17 25 33 £53 £57 £58 £59 Days at Price

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Most common price: £58 (33 days, 62.3%)

Price range: £53 - £59

Price levels: 4 different prices over 53 days

Description

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. Pearson, the world's learning company.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 December 2020
Listed Since
18 November 2020

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