Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition - Image 1

£74.99

PEARSON EDUCATION Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition

Name: Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition
Brand: PEARSON EDUCATION
Price: 74.99 GBP
Availability: InStock

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Description

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292040327
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 01 November 2013
Listed Since: 22 October 2013

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PEARSON EDUCATION Technology Strategy for Managers and Entrepreneurs: Pearson New International Edition

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