The Economics of Quality, Grades and Brands (Routledge Revivals) - Image 1

£49.04

Routledge The Economics of Quality, Grades and Brands (Routledge Revivals)

Name: The Economics of Quality, Grades and Brands (Routledge Revivals)
Brand: Routledge
Price: 49.04 GBP
Availability: InStock

Business & Economic History

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Description

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138793221
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 05 August 2014
Listed Since: 06 February 2014

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Routledge The Economics of Quality, Grades and Brands (Routledge Revivals)

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