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£128.33
CRC Press - Total Quality in Marketing Management Book
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Last 79 days · 79 data points (no recent data)
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Price distribution over 79 days • 2 price levels
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Most common price: £128 (74 days, 93.7%)
Price range: £128 - £138
Price levels: 2 different prices over 79 days
Description
Key Features
Integrates marketing and quality management to show how these two areas are compatible and complementary.
Provides practical guidelines for applying total quality principles to the overall marketing management process.
Helps managers prepare for a highly competitive marketplace through improved quality initiatives.
Explains the impact of quality on planning, organization, implementation, and quality control.
Offers a unique systems approach to help operationalize quality within a management context.
Product Specifications
- Brand
- CRC Press
- Format
- hardcover
- ASIN
- 1884015131
- Domain
- Amazon UK
- Release Date
- 01 August 1995
- Listed Since
- 06 January 2007
Barcode
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