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£112.48
About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.
£112 today · all-time low £110 (Aug 2026) · usually £111
CRC Press Total Quality in Marketing - CRC Press Business Management
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Price History & Forecast
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Last 67 days · 67 data points (no recent data)
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Price Distribution
Price distribution over 67 days • 3 price levels
Price Analysis
Most common price: £110 (38 days, 56.7%)
Price range: £110 - £128
Price levels: 3 different prices over 67 days
Description
Key Features
Integrates marketing and quality management disciplines to create complementary, mutually reinforcing business strategies.
Provides practical guidelines on applying total quality principles throughout the marketing management lifecycle.
Offers a systems approach to quality that operates within both management and marketing contexts.
Demonstrates how quality initiatives directly impact planning, organisation, implementation, and quality control functions.
Prepares managers to build competitive advantage through structured quality-focused marketing processes.
Product Specifications
- Brand
- CRC Press
- Format
- hardcover
- ASIN
- 1884015131
- Domain
- Amazon UK
- Release Date
- 01 August 1995
- Listed Since
- 06 January 2007
Barcode
No barcode data available
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