£137.64

CRC Press - Total Quality in Marketing Management Book

Name: CRC Press - Total Quality in Marketing Management Book
Brand: CRC Press
Price: 137.64 GBP
Availability: InStock

Business Process Reengineering

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£138 today · previous high £138 · all-time low £124

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Description

Total Quality in Marketing by CRC Press provides a necessary bridge between marketing and quality management. This book demonstrates how these two areas work together to help businesses prepare for a highly competitive marketplace. By integrating quality principles into the marketing management process, managers can better navigate modern business challenges. This resource offers practical guidelines on how quality initiatives affect every stage of business, including planning, organization, implementation, and quality control. It uses a systems approach to show how to operationalize quality within a management context. Whether you are looking to improve your marketing strategy or refine your quality control processes, this book provides the framework needed to integrate these essential business functions.

Key Features

Integrates marketing and quality management to show how these two areas are compatible and complementary.

Provides practical guidelines for applying total quality principles to the overall marketing management process.

Helps managers prepare for a highly competitive marketplace through improved quality initiatives.

Explains the impact of quality on planning, organization, implementation, and quality control.

Offers a unique systems approach to help operationalize quality within a management context.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 1884015131
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 01 August 1995
Listed Since: 06 January 2007

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CRC Press - Total Quality in Marketing Management Book

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