£42.93

Routledge How to Market Books

Name: How to Market Books
Brand: Routledge
Price: 42.93 GBP
Availability: InStock

E-business

It has never been this cheap. We have no record of a lower price.

£43 today · cheaper than every other day in the last 5 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 31 days • 31 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 31 days • 1 price levels

Days at Price

Price Analysis

Most common price: £43 (31 days, 100.0%)

Price range: £43 - £43

Price levels: 1 different prices over 31 days

Description

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138597252
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 15 May 2019
Listed Since: 20 December 2018

Barcode

No barcode data available

Routledge How to Market Books

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Book Publishing Industry

The Book Publishing Industry

The Book History Reader

The Oxford Handbook of Publishing

Directory of Publishing 2008: United Kingdom and the Republic of Ireland (Directory)

The History of the Book in the West: 19142000: Volume V (The History of the Book in the West: A Library of Critical Essays)

The History of the Book in the West: 1800–1914: Volume IV: 4 (The History of the Book in the West: A Library of Critical Essays)

Getting Published: A Guide for Lecturers and Researchers

Routledge The Book History Reader - Second Edition

Books in the Digital Age: The Transformation of Academic and Higher Education Publishing in Britain and the United States

The Culture and Commerce of Publishing in the 21st Century

Publishers, Readers, and Digital Engagement (New Directions in Book History)

The Future of the Book in the Digital Age

The Cambridge History of the Book in Britain: Volume 7

Routledge Academic Writing and Publishing - Practical Handbook

The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World

The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World

Historical Networks in the Book Trade (The History of the Book)

The Oxford Handbook of the History of the Book in Early Modern England (Oxford Handbooks)

5-Figure Author Challenge Playbook

Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research)

How To Successfully Publish Your Book

Social Reading Cultures on BookTube, Bookstagram, and BookTok

The Rise of the Modernist Bookshop: Books and the Commerce of Culture in the Twentieth Century (Studies in Publishing History: Manuscript, Print, Digital)