The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World - Image 1

£54.99

Routledge The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World

Name: The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World
Brand: Routledge
Price: 54.99 GBP
Availability: InStock

Communication

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Description

Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector’s investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries. Review As Greco (marketing, Fordham Univ.) explains in his account of his book's purpose, this is not a traditional history, economics, or mass communications book... Replete with statistical tables, extensive footnotes, and appendixes, Greco's study makes one think. The book is filled with fascinating information that makes readers aware that the publishing and information industry is exceedingly profitable. W. Baker, emeritus, Northern Illinois University, USA, in CHOICE About the Author Albert N. Greco is a Professor of Marketing at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing and The Book Publishing Industry. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138824798
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 22 December 2014
Listed Since: 05 July 2014

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Routledge The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World

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