Refining Milestone Mass Communications Theories for the 21st Century - Image 1

£48.49

Routledge Refining Milestone Mass Communications Theories for the 21st Century

Name: Refining Milestone Mass Communications Theories for the 21st Century
Brand: Routledge
Price: 48.49 GBP
Availability: InStock

Communication

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Description

The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research. About the Author Ran Wei is the Gonzales Brothers Professor of Journalism at University of South Carolina, USA, and current Editor-in-Chief of Mass Communication and Society. His research focuses on mobile communication, new media, and the processes and effects of media messages in various contexts (political, social, promotional, health and risk) that involve a wide range of media channels and devices, both traditional and emerging. He is a pioneering scholar in mobile communication research, and currently serves on the editorial board of Mobile Media & Communication.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1138294888
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 24 September 2017
Listed Since: 08 April 2017

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Routledge Refining Milestone Mass Communications Theories for the 21st Century

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