Marketing Performativity: Theories, practices and devices (Key Issues in Marketing Management) - Image 1

£136.11

Routledge Marketing Performativity: Theories, practices and devices (Key Issues in Marketing Management)

Name: Marketing Performativity: Theories, practices and devices (Key Issues in Marketing Management)
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£136 today · previous high £136 · all-time low £98

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 636 days • 636 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 636 days • 8 price levels

Days at Price

Current Price

Price Analysis

Most common price: £119 (206 days, 32.4%)

Price range: £98 - £136

Price levels: 8 different prices over 636 days

Description

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management. About the Author Katy Mason is Professor of Markets, Marketing and Management at Lancaster University, UK. Hans Kjellberg is Professor of Marketing at the Stockholm School of Economics, Sweden. Johan Hagberg is Associate Professor of Marketing at the University of Gothenburg, Sweden.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138237264
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 07 February 2017
Listed Since: 27 June 2016

Barcode

No barcode data available

Routledge Marketing Performativity: Theories, practices and devices (Key Issues in Marketing Management)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Essentials of Marketing

Marketing Skills in Practice: Developing a Successful Marketing Career

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Theory: A Student Text

FUNDAMENTALS OF MARKETING

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Marketing: Einführung in die Absatzpolitik

MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Marketing Theory: Evolution and Evaluation

International Perspectives of Marketing Theory (SAGE Library in Marketing)

Valuepack: Principles of Marketing with The Media

Strategic Marketing Management - Theory and Practice

Essentials of Modern Marketing: Inaugural Pakistan Edition

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Essentials Of Modern Marketing: Italy Edition

New Directions in Critical Marketing Studies (SAGE Library in Marketing)

Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

Marketing Management: A Strategic Framework and Tools for Success

Operationalisierung der Service-Dominant Logic-Entwicklung einer Skala zur Messung der Serviceetablierung in Unternehmen

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Market-Driven Management: Strategic and Operational Marketing