£54.99

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£55 today · cheaper than every other day in the last 3 months

Routledge Entrepreneurship in the Arts (Discovering the Creative Industries)

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Price History & Forecast

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Last 48 days · 48 data points (no recent data)

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£56.78 £54.81 £55.24 £55.67 £56.10 £56.53 £56.96 25 July 2026 05 August 2026 17 August 2026 29 August 2026 10 September 2026
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Price Distribution

Price distribution over 48 days • 2 price levels

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Current Price
11 days · current 37 days 0 9 19 28 37 £55 £57 Days at Price

Price Analysis

Most common price: £57 (37 days, 77.1%)

Price range: £55 - £57

Price levels: 2 different prices over 48 days

Description

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for‑profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 October 2024
Listed Since
25 April 2024

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