£136.81

Routledge Arts Entrepreneurship - Creating a New Venture in Arts

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Description

Turn your creative passion into a sustainable career with Arts Entrepreneurship: Creating a New Venture in the Arts. Published by Routledge, this book serves as a practical guide for artists looking to navigate the business side of the creative sector. Instead of focusing solely on talent, this resource provides the tools needed to invent, launch, and maintain a successful business. Readers will learn how to build upon their existing artistic interests through action-oriented strategies. The text covers essential business elements including product design, organizational planning, and customer identification. It also addresses the complexities of marketing, fundraising, and money management to help you build a strong foundation for your venture. Whether you are interested in theatre, performing arts, or other creative fields, this book offers guidance on legal issues, cultural policy, and career development. With built-in exercises and references, it acts as a roadmap for anyone ready to bridge the gap between artistic talent and professional business management.

Key Features

Build a business foundation by learning essential techniques for inventing, launching, and sustaining a new venture in the creative sector.

Develop practical skills in product design and organizational planning to turn artistic ideas into professional business models.

Learn effective marketing strategies and customer identification methods to reach your target audience and grow your brand.

Master the financial aspects of the arts, including fundraising, money management, and understanding cultural policy.

Navigate the legal side of the creative industry while planning for long-term career development and professional growth.

Apply knowledge through practical exercises and references designed to guide you through real-world business scenarios.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 September 2019
Listed Since
04 August 2016

Barcode

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