£64.57

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£65 today · all-time low £65 (Sep 2026) · usually the usual

Bloomsbury Integrating Corporate Communications: The Cost-Effective Use of Message and Medium

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Description

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 September 1995
Listed Since
13 February 2007

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