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Jones & Bartlett Learning Marketing Your Clinical Practice: Ethically, Effectively, Economically,

Name: Marketing Your Clinical Practice: Ethically, Effectively, Economically,
Brand: Jones & Bartlett Learning

Call Centre Management

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Description

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients; attracting new patients; motivating staff; working with managed care and other physicians; and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Internet and website strategies Professional consultants Marketing to the Generations: Boomers, Seniors, GenXers Improving EMR efficiency Adding ancillary services In-office dispensing, advantages and risks How to reconfigure your space Natural Disaster and Technological Disaster planning

Product Specifications

Brand: Jones & Bartlett Learning
Format: paperback
ASIN: 0763769835
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 29 October 2009
Listed Since: 01 May 2009

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Jones & Bartlett Learning Marketing Your Clinical Practice: Ethically, Effectively, Economically,

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