£55.93

Hamilton Books The Ultimatum of Pleasure: Behavioral Economics and Social Development

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£57.10 £55.81 £56.09 £56.37 £56.66 £56.94 £57.22 08 July 2026 29 July 2026 20 August 2026 11 September 2026 03 October 2026

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Description

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 July 2017
Listed Since
29 April 2017

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