Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering) - Image 1

£129.06

Springer Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering)

Name: Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering)
Brand: Springer
Price: 129.06 GBP
Availability: InStock

The Brain

New to our records — first sighting 23 days ago. We'll learn its rhythm.

23 days of data · current price £129

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 13 days · 13 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 13 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £129 (7 days, 53.8%)

Price range: £129 - £139

Price levels: 2 different prices over 13 days

Description

This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 9813363762
Category: Books > Subjects > Science, Nature & Maths > Popular Science > Human Biology > The Brain
Domain: Amazon UK
Release Date: 07 May 2022
Listed Since: 10 April 2022

Barcode

No barcode data available

Springer Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering)

New to our records — first sighting 23 days ago. We'll learn its rhythm.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering)

The Exploration of Happiness: Present and Future Perspectives (Happiness Studies Book Series)

The Psychology of Happiness in the Modern World: A Social Psychological Approach

Emotion in Advertising: Theoretical and Practical Explorations

Conditions of Happiness

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Consumer Behavior: Empirical Research (Legend in Marketing)

Economics and Happiness: Framing the Analysis

Happiness in World History (Themes in World History)

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Consumer Psychology: A Life Span Developmental Approach

Design, User Experience, and Usability: Theory, Methodology, and Management: 6th International Conference, DUXU 2017, Held as Part of HCI ... (Lecture Notes in Computer Science, 10288)

Diversity in Survey Questions on the Same Topic: Techniques for Improving Comparability: 68 (Social Indicators Research Series, 68)

The Psychology of Happiness

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

The Psychology and Economics of Happiness: Love, life and positive living

The Internal Structure of U. S. Consumption Expenditures

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Zeitgemäßes Motivationsmanagement. Die Nutzung motivationspsychologischer Ansätze zur Steigerung der Arbeitsleistung und Arbeitszufriedenheit

Marketing and Consumer Research in the Public Interest