Wiley Media Sociology: A Reappraisal

Product Description Where is sociology in contemporary media studies? How do sociological issues shape media analysis? These questions are addressed in this timely collection on media sociology. With original contributions from leading scholars, Media Sociology: a reappraisal examines the significance of sociology for the multi-faceted study of media. Review ''It's high time for media sociology to be addressed once more and good to see it done in such a refreshingly questioning way. In this well-edited and valuable collection by a highly competent group of writers, the continuing relevance of sociological thinking for media in the digital age is signalled and some essential terrain marked out afresh.'' Philip Schlesinger, University of Glasgow''Although sociology and sociological theory lay at the foundation of the study of media, they have been largely displaced by narrow public opinion and psychological approaches. This anthology reestablishes the importance of media sociology, with its focus grounded in the fundamental concepts of structure, institutions, and power. A significant contribution and a good read.'' Robert Horwitz, University of California San Diego  About the Author Silvio Waisbord is Professor of Media and Public Affairs at the George Washington University.