£41.99

Routledge Media Sociology (Society Now)

Name: Media Sociology (Society Now)
Brand: Routledge
Price: 40.87 GBP
Availability: InStock

Anthropology & Sociology

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Description

The British post-war campaign to ban American horror comics neatly illustrates many of the pitfalls of media research. It is the first case-study used by David Barrat as he reviews this rapidly growing field of sociology. He gives a clear account of how and why sociologists have studied the media, looking in particular at the arguments about the effects of television, video, comics, newspapers, and radio on their audiences. He explains how media organizations work, how 'news' is manufactured, and what the political and commercial constraints can be. He discusses the likely impact on new technologies, including satellite and cable television, on the media industry. The final chapter is about methods of studying the media, such as 'uses and gratifications', content analysis, semiology and structural approaches.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 041505110X
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 15 May 1986
Listed Since: 05 February 2007

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Routledge Media Sociology (Society Now)

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