£56.95

Wiley Intellectual Property: Licensing and Joint Venture Profit Strategies 1999 Supplement

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Description

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
01 July 1999
Listed Since
17 October 2006

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