£46.01

Cambridge University Press Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

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£46.81 £41.11 £42.36 £43.60 £44.84 £46.08 £47.33 30 January 2026 20 February 2026 14 March 2026 05 April 2026 27 April 2026

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Most common price: £43 (25 days, 28.4%)

Price range: £42 - £47

Price levels: 6 different prices over 88 days

Description

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 February 2006
Listed Since
14 December 2006

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No barcode data available

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