Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP - Image 1

£55.89

Cambridge University Press Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

Name: Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
Brand: Cambridge University Press
Price: 54.2 GBP
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Description

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.

Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 110740746X
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 13 September 2012
Listed Since: 12 May 2012

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Cambridge University Press Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

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