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£1,100.27

Elsevier Food and Consumer Behavior: A Comprehensive Reference

Name: Food and Consumer Behavior: A Comprehensive Reference
Brand: Elsevier
Price: 1100.27 GBP
Availability: InStock

Market Research

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Description

What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Food is the biggest business in the world, but until recently the emphasis has been on food science and technology (the food product) and not on the food consumer. But there has been a lot of progress in the past 10-20 years on consumer research for foods. There is currently no reference that pulls together these developments. Food and Consumer Behavior: A Comprehensive Reference will emphasise methods for studying consumer responses to foods. The book will also emphasise cross-cultural approaches to studying consumer food behaviour, with the goal of extending the field to all parts of the globe, including Asia and Africa. Provides a comprehensive introduction to consumer behaviour research and its role and relation to the food market. Currently there is no book like this Includes articles written by academics and practitioners from various fields and regions Provides an ideal resource for students, researchers and professionals who need to find relevant information quickly and easily across the globe Emphasises different methods for conducting consumer research related to foods Includes a global, cross-cultural approach to study consumer behaviour toward foods

Product Specifications

Brand: Elsevier
Format: hardcover
ASIN: 044329139X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 18 May 2026
Listed Since: 22 October 2025

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Elsevier Food and Consumer Behavior: A Comprehensive Reference

It has never been this cheap. We have no record of a lower price.

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