Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations) - Image 1

£141.05

Routledge Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations)

Name: Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations)
Brand: Routledge
Price: 141.05 GBP
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Business & Economic History

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Description

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415626005
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 22 November 2012
Listed Since: 02 March 2012

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Routledge Classical Rhetoric and Modern Public Relations: An Isocratean Model (Routledge Research in Public Relations)

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