De Gruyter https://tosheroon.com/uk/B015CMHHWE

Explore the deep connection between media and rhetoric in this scholarly volume from De Gruyter. This book examines how media enters rhetorical theory and how rhetoric applies to media practice through historical, systematic, and case study perspectives. The first section traces the media-based structures of rhetoric from antiquity and late antiquity through the Middle Ages, Renaissance, Baroque, and Enlightenment, reaching into the modern era and contemporary theories. By following this timeline, the text explains the role of media in persuasive action across different historical periods. Beyond the historical overview, the systematic portion of the work discusses the relationship between these two fields in detail. This resource is designed for those studying the evolution of communication and the ways in which media tools shape the way we persuade and interact. It provides a comprehensive look at how changing technologies have influenced rhetorical methods from the ancient world to today.