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Routledge Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)

Name: Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)
Brand: Routledge

Anthropology & Sociology

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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415219736
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 20 July 2000
Listed Since: 08 February 2007

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Routledge Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)

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