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£40.00

Routledge Sport Broadcasting for Managers

Name: Sport Broadcasting for Managers
Brand: Routledge
Price: 38.69 GBP
Availability: InStock

Radio

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Description

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367690187
Category: Books > Subjects > Arts & Photography > Radio
Domain: Amazon UK
Release Date: 06 June 2022
Listed Since: 09 December 2021

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Routledge Sport Broadcasting for Managers

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