Hunter or Hunted?: Technology, Innovation and Competitive Strategy - Image 1

£35.61

Cengage Learning Hunter or Hunted?: Technology, Innovation and Competitive Strategy

Name: Hunter or Hunted?: Technology, Innovation and Competitive Strategy
Brand: Cengage Learning
Price: 35.61 GBP
Availability: InStock

Organisational Theory & Behaviour

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Description

For business executives, complexity and uncertainty often characterizes the competitive landscape and strategic choices surrounding technology and innovation. In this fascinating and enjoyable new read, e-business expert Dave Rochlin dispels many of the myths, and outlines the primary factors which determine why some firms thrive while others flop in adopting or introducing new technology. Drawing from his exhaustive research as well as his personal experiences as consultant, executive, and educator, Rochlin delivers practical advice to give readers a thorough understanding of the complex high-tech environment. He also provides numerous examples from other prominent experts in the field, enabling readers to learn from the mistakes and successes of those who have blazed the high-tech trail before them. Offering a holistic view of innovation, technology, and competitive strategy, this unique book blends contemporary and classical research theory, a historical perspective, and the current best practices from industry.

Product Specifications

Brand: Cengage Learning
Format: Hardcover
ASIN: 0324261284
Category: Books > Subjects > Business, Finance & Law > Management > Organisational Theory & Behaviour
Domain: Amazon UK
Release Date: 01 January 1980
Listed Since: 04 January 2007

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Cengage Learning Hunter or Hunted?: Technology, Innovation and Competitive Strategy

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