Plant-Based Food Consumption: Products, Consumers and Strategies (Woodhead Publishing Series in Consumer Science and Strategic Marketing) - Image 1

£131.36

Woodhead Publishing Plant-Based Food Consumption: Products, Consumers and Strategies (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

Name: Plant-Based Food Consumption: Products, Consumers and Strategies (Woodhead Publishing Series in Consumer Science and Strategic Marketing)
Brand: Woodhead Publishing
Price: 131.36 GBP
Availability: InStock

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Description

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers’ motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice. Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference. Provides a link between theoretical information and business practices Presents a comprehensive overview of the phenomenon of plant-based food consumption Contains valuable information upon which to formulate strategic business plans or to work on plant-based food consumption research plans and projects

Product Specifications

Brand: Woodhead Publishing
Format: Paperback
ASIN: 0323988288
Category: Books > Subjects > Food & Drink > Diets & Healthy Eating > Low Fat
Domain: Amazon UK
Release Date: 15 November 2023
Listed Since: 20 October 2022

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Woodhead Publishing Plant-Based Food Consumption: Products, Consumers and Strategies (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

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