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Bloomsbury Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey: 41 (Contributions to the Study of Mass Media and Communications)

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Description

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 August 1993
Listed Since
19 January 2007

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No barcode data available

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