PEARSON EDUCATION Strategic Management and Business Policy: United States Edition

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. About the Author J. David Hunger, Ph.D. (Ohio State University), is Professor of Strategic Management at Iowa State University. He previously taught at George Mason University, the University of Virginia, and Baldwin-Wallace College. His research interests lie in strategic management, corporate governance, and entrepreneurship. He served as Academic Director of the Pappajohn Center for Entrepreneurship at Iowa State University. He worked in brand management at Procter & Gamble Company, as a selling supervisor at Lazarus Department Store, and served as a Captain in U.S. Army Military Intelligence. He has been active as consultant and trainer to business corporations, as well as to state and federal government agencies. He has written numerous articles and cases that have appeared in the Academy of Management Journal, International Journal of Management, Human Resource Management, Journal of Business Strategies, Case Research Journal, Business Case Journal, Handbook of Business Strategy, Journal of Management Case Studies, Annual Advances in Business Cases, Journal of Retail Banking, SAM Advanced Management Journal, and Journal of Management, among others. Dr. Hunger is a member of the Academy of Management North American Case Research Association (NACRA), Society for Case Research (SCR), North American Management Society, World Association for Case Method Research and Application (WACRA), Textbook and Academic Authors Association, and the Strategic Management Society. He is past President of the Society for Case Research and the Iowa State University Board of Directors. He also served as Vice President of the U.S. Association for Small Business and Entrepreneurship (USASBE). He is currently serving as NACRS's Vice President for the 2002 Program. He is currently serving on the editorial review boards of SAM Advanced Management Journal, Journal of Business Strategies, and Journal of Business Research. He is also a member of the Board of Directors of the North American Case Research Association and the Society for Case Research. He is coauthor with Thomas L. Wheelen of Strategic Management and Business Policy, Strategic Management, Essentials of Strategic Management, Cases in Strategic Management and Business Policy, as well as Strategic Management Cases (PIC: Preferred Individualized Cases), and a monograph assessing undergraduate business education in the United States. His textbook Strategic Management and Business Policy received the McGuffey Award for Excellence and Longevity in 1999 from the Text and Academic Authors Association. Dr. Hunger received the Best Case Award given by the McGraw-Hill Publishing Company and the Society for Case Research in 1991 for outstanding case development. He is listed in various versions of Who's Who, including Who's Who in the World. He was also recognized in 1999 by the Iowa State University College of Business with its Innovation in Teaching Award and was elected a Fellow of the Teaching and Academic Authors Association in 2001. Thomas L. Wheelen, D.B.A., M.B.A., B.S. Cum Laude (George Washington University, Babson College, and Boston College, respectively), Teaching Experience: Visiting Professor, Trinity College–University of Dublin (Fall 1999); Professor of Strategic Management, University of South Florida (1983-present); Ralph A. Beeton Professor of Free Enterprise, University of Virginia–McIntire Sc