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The Management of Strategy: Concepts and Cases - Business

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Description

The Management of Strategy: Concepts and Cases offers comprehensive coverage of strategic management principles and real-world applications. Authored by R. Duane Ireland, University Distinguished Professor at Texas A&M University's Mays Business School, this textbook combines theoretical frameworks with practical case studies. Ireland brings extensive expertise from over 200 publications and decades of teaching strategic management at all academic levels. The book addresses key areas including diversification, innovation, corporate entrepreneurship, and strategic entrepreneurship, drawing on research published in leading journals such as Academy of Management Journal, Academy of Management Review, Strategic Management Journal, and Journal of Management. This resource is essential for students and professionals seeking to understand how organisations develop and implement effective strategies in competitive markets.

Key Features

The Management of Strategy textbook covers strategic management concepts through both theoretical foundations and real-world case studies.

Author R. Duane Ireland brings over 200 academic publications and extensive teaching experience in strategic management courses.

Content focuses on diversification, innovation, corporate entrepreneurship, and strategic entrepreneurship with research-backed insights.

Research cited in the book appears in top-tier journals including Academy of Management Journal, Strategic Management Journal, and Journal of Management.

Published by South-Western College Publishing, this resource suits students and professionals studying business strategy and management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 March 2014
Listed Since
16 November 2020

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