£43.99

Academic Press Public Communication and Behavior: Volume 1: v. 1

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Description

Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 January 1986
Listed Since
11 December 2006

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