£54.47

McGraw-Hill Irwin Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Price data last checked 25 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£54 today · previous high £54 · all-time low £34

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 66 days • 66 data points (No recent data available)

Historical
Generating forecast...
£54.47 £32.47 £37.27 £42.07 £46.87 £51.67 £56.47 08 April 2026 24 April 2026 10 May 2026 26 May 2026 12 June 2026

Price Distribution

Price distribution over 66 days • 2 price levels

Days at Price
Current Price
58 days 8 days · current 0 15 29 44 58 £34 £54 Days at Price

Price Analysis

Most common price: £34 (58 days, 87.9%)

Price range: £34 - £54

Price levels: 2 different prices over 66 days

Description

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. About the Author John F. Tanner, Jr. earned his Ph.D. at the University of Georgia and is dean, Strome College of Business, Old Dominion University. Before entering academia, he spent eight years with Rockwell International and Xerox Corporation as a salesperson and marketing manager. Dr. Tanner has received several awards for teaching effectiveness and research, including the Distinguished Teacher award from the Society of Marketing Advances. He has been named Reviewer of the Year and Co-author of the Paper of the Year by the Journal of Personal Selling and Sales Management. Dr. Tanner has authored or co-authored 15 books and has published more than 80 articles. He has received research grants from the Center for Exhibition Industry Research, the Institute for the Study of Business Markets, the University Research Council, and the Walmart Foundation. Currently, he is the editor of Marketing Educators' Review.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 April 2005
Listed Since
12 February 2007

Barcode

No barcode data available

Similar Products You Might Like

Business to Business Marketing Management: A Global Perspective
95% match

Business to Business Marketing Management: A Global Perspective

Routledge

£180.04 08 Mar 2026
95% match

MARKETING (The International Library of Critical Writings in Business History series)

Edward Elgar Publishing

£613.27 27 Jun 2026
Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
95% match

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

CRC Press

£58.02 07 Mar 2026
Business to Business Marketing Management: A Global Perspective
95% match

Business to Business Marketing Management: A Global Perspective

Routledge

£49.99 29 Jun 2026
Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC
95% match

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Out of Stock 26 Jun 2026
Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)
95% match

Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education

£21.41 07 Mar 2026
Valuepack: Principles of Marketing: European Edition with Economics for Business
95% match

Valuepack: Principles of Marketing: European Edition with Economics for Business

£71.99 08 Mar 2026
MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)
95% match

MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Education

£77.82 30 Jun 2026
Marketing Management
95% match

Marketing Management

McGraw-Hill Education

£119.79 04 Apr 2026
Marketing: A Relationship Perspective Second Edition
95% match

Marketing: A Relationship Perspective Second Edition

World Scientific Publishing Company

£58.85 05 Mar 2026
Business to Business Marketing: Relationships, Networks, and Strategies
95% match

Business to Business Marketing: Relationships, Networks, and Strategies

Oxford University Press

£44.99 04 Jul 2026
How to Get Published in the Best Marketing Journals (How To Guides)
95% match

How to Get Published in the Best Marketing Journals (How To Guides)

Edward Elgar Publishing

£116.00 09 Mar 2026
Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)
95% match

Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education

£76.99 06 Mar 2026
The Foundations of Marketing Practice: A history of book marketing in Germany (Routledge Studies in the History of Marketing)
95% match

The Foundations of Marketing Practice: A history of book marketing in Germany (Routledge Studies in the History of Marketing)

Routledge

£145.32 06 Jul 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
95% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.84 03 Jul 2026
Marketing: Einführung in die Absatzpolitik
95% match

Marketing: Einführung in die Absatzpolitik

Gabler Verlag

£45.99 07 Mar 2026
The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms
95% match

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

£40.14 30 Mar 2026
Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)
95% match

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Deutscher Universitätsverlag

£54.90 30 Mar 2026
Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)
95% match

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Routledge

£120.00 14 Apr 2026
Marketing Theory: A Student Text
95% match

Marketing Theory: A Student Text

Sage Publications

£168.00 06 Jul 2026
FUNDAMENTALS OF MARKETING
95% match

FUNDAMENTALS OF MARKETING

Oxford University Press

£18.25 17 Jun 2026
The Art & Science of Marketing: Marketing for Marketing Managers
95% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 30 Mar 2026
Business-to-Business Marketing
95% match

Business-to-Business Marketing

Sage Publications

£53.92 26 Jun 2026
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition
95% match

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

£69.59 08 Mar 2026