£41.40

McGraw-Hill Irwin Transnational Management: Text and Cases: Text, Cases, and Readings in Cross-border Management

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Description

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 August 2003
Listed Since
17 October 2006

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