Global and Transnational Business: Strategy and Management - Image 1

£48.89

Wiley Global and Transnational Business: Strategy and Management

Name: Global and Transnational Business: Strategy and Management
Brand: Wiley
Price: 48.89 GBP
Availability: InStock

Strategy

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Description

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business. Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0470851260
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 16 March 2004
Listed Since: 30 September 2006

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Wiley Global and Transnational Business: Strategy and Management

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