The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy - Image 1

Out of stock

This item is currently unavailable

McGraw-Hill Education The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

Name: The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Brand: McGraw-Hill Education

Management

Gone for 240 days. Could come back at any time — we're watching for you.

Out of stock 240 days · last price £795 · longest previous gap was 1 days

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 221 days · 221 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 221 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £795 (212 days, 95.9%)

Price range: £793 - £1621

Price levels: 5 different prices over 221 days

Description

Dramatically increase your sales with techniques to gather, store, and use customer information. Good customers are too valuable - and hard to find - for you to risk losing them. especially by being passive, indifferent, or indistinguishable from your competitors. "The New Direct Marketing, Third Edition", shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires,likes, and dislikes. The unique, authoritative reference work on database management theory and practice for over a decade, now exhaustively revised and updated to encompass today's new technology, "The New Direct Marketing, Third Edition", is your key to developing customized, customer-focused marketing programs and strategies.Detailed concepts are explained and supported with easy-to-understand graphs, charts, and case studies, giving you the tools you need to: Offset skyrocketing marketing costs by customizing the sequence and flow of your communications; Target promotions and bonus offers based on your customers' previous purchases, buying patterns, and stated preferences; Create ongoing customer dialogues, giving you a constant incoming stream of valuable demographic, psychographic, and lifestyle data. All customers are not created equal. Updated knowledge and strategies you learn from "The New Direct Marketing, Third Edition", will help you expand the boundaries of database marketing today's take-no-prisoners direct marketing battleground.

Product Specifications

Brand: McGraw-Hill Education
Format: hardcover
ASIN: 0070580561
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 16 April 1999
Listed Since: 05 February 2007

Barcode

No barcode data available

McGraw-Hill Education The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

Gone for 240 days. Could come back at any time — we're watching for you.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (MARKETING/SALES/ADV & PROMO)

Sage Optimal Database Marketing - Strategy and Data Mining

Modern Database Management

Principles of Direct, Database and Digital Marketing

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Marketing Database Analytics: Transforming Data for Competitive Advantage

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Fundamentals of Database Systems, with E-book: United States Edition

Database Modeling and Design: Logical Design (The Morgan Kaufmann Series in Data Management Systems)

Database Systems, Loose-Leaf Version

Das Codasyl-Datenbankmodell

Database Systems

Business Database Systems

Data Analysis for Database Design

Databases and Information Systems: Fourth International Baltic Workshop, Baltic DB&IS 2000 Vilnius, Lithuania, May 1–5, 2000 Selected Papers

Database Systems Concepts

Cross-Disciplinary Models and Applications of Database Management: Advancing Approaches

Handbook of Data Management: 1999 Edition

Advance Topins in Database Research: Volume 5: 05 (Advanced Topics in Database Research (Hardcover))

Methods and Supporting Technologies for Data Analysis: 225 (Studies in Computational Intelligence, 225)

Database Systems: Design, Implementation, & Management (Mindtap Course List)

Database Design for Mere Mortals: 25th Anniversary Edition

Strategisches Interaktives Direktmarketing in der Gebrauchsgüterindustrie: Einfluss des Database Marketing und der Neuen elektronischen Medien (Forum produktionswirtschaftliche Forschung)

Advanced Database Query Systems: Techniques, Applications and Technologies (Advances in Data Mining and Database Management)