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Amsterdam University Press World Building: Transmedia, Fans, Industries - Amsterdam Press

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Description

Explore the complex landscape of modern storytelling with World Building: Transmedia, Fans, Industries. As technology advances, we enter an era of multiplatform fictional worlds where television, film, the Internet, graphic novels, and toys work together to create compact, recognizable imaginary universes. These universes often function as major brands with well-defined identities. This volume sits at the cutting edge of media theory, offering both theoretical and practical perspectives on how these worlds are constructed. It examines the way these diverse media platforms facilitate the growth of expansive universes and how this phenomenon affects our understanding of values and meaning in contemporary society. Whether you are interested in the mechanics of brand identity or the evolution of media platforms, this book provides a deep look into how modern fictional worlds shape our cultural experience.

Key Features

Examines the rise of multiplatform fictional worlds across television, film, and the Internet.

Analyzes how diverse media like graphic novels and toys create compact imaginary universes.

Provides both theoretical and practical perspectives on modern media theory.

Explores the connection between brand identity and well-defined fictional worlds.

Investigates how these constructed worlds influence values and meaning in today's society.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 September 2017
Listed Since
24 August 2016

Barcode

No barcode data available

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