£116.39

Wiley - The Travel Industry Third Edition Textbook

Name: Wiley - The Travel Industry Third Edition Textbook
Brand: Wiley
Price: 116.39 GBP
Availability: InStock

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Description

Understand the complex forces that shape the modern visitor experience with The Travel Industry, Third Edition. Authored by Chuck Y. Gee, Ph.D., James C. Makens, Ph.D., and Dexter J.L. Choy, Ph.D., this textbook provides a deep look into how public policies at local, regional, and global levels define quality in travel and hospitality. This edition is designed for students and hospitality professionals who want to go beyond basic knowledge. It helps readers learn how to recognize and shape the external influences that affect the industry. The content focuses on global topics, such as trade barriers, to prepare you for a career in a connected world. Whether you are studying tourism management or working in the field, this book offers the insights needed to navigate the evolving landscape of the travel sector.

Key Features

Comprehensive insights into how local and global public policies influence the quality of the visitor experience.

Written by industry experts Chuck Y. Gee, James C. Makens, and Dexter J.L. Choy to provide academic and professional depth.

Updated third edition content that addresses modern global topics like trade barriers and international industry trends.

Designed to help hospitality professionals learn how to shape and manage the influences affecting their business.

Provides students with the necessary tools to understand the connection between policy and travel service quality.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0471287741
Category: Books > Subjects > Science, Nature & Maths > Education
Domain: Amazon UK
Release Date: 09 January 1997
Listed Since: 09 February 2007

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Wiley - The Travel Industry Third Edition Textbook

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