£135.00

Wiley Mail Order Selling: How to Market Almost Anything

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Description

Build a successful direct marketing business with this practical guide from Wiley. This revised and expanded edition provides a clear roadmap for starting and running a mail order operation from the ground up. You will learn which products perform best in the mail order market and how to identify and reach your ideal prospective buyers. This book covers a wide range of marketing channels, including direct mail, print advertisements, and even TV and radio advertising. It also addresses modern business needs by covering the use of a PC, telemarketing, and methods for promotion and publicity. Whether you are a new entrepreneur or looking to grow an existing venture, this manual offers the tools needed to manage your business effectively. Additionally, the included appendix provides practical help with federal income tax forms to assist with your business administration.

Key Features

Learn to identify high-performing products that sell best through mail order channels.

Master various marketing strategies including direct mail, print ads, TV, and radio.

Gain guidance on managing a new business and targeting specific prospective buyers.

Access updated information on using a PC and telemarketing for direct marketing success.

Utilize helpful resources for promotion, publicity, and general business management.

Find practical assistance in the appendix with examples of filled-out federal income tax forms.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
11 July 1995
Listed Since
09 February 2007

Barcode

No barcode data available

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