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Manchester University Press The Making of a Status Symbol - Business History of Rolex

Name: The Making of a Status Symbol - Business History of Rolex
Brand: Manchester University Press

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The Making of a Status Symbol: A Business History of Rolex offers readers a compelling look at how a small Swiss watchmaker became the world's most recognized luxury brand. Historian Pierre-Yves Donze combines thorough research with an engaging narrative that goes beyond the myth of pure craftsmanship. The book reveals the strategic partnership with an American advertising agency and the clever use of storytelling that turned a simple timepiece into a global emblem of wealth and prestige. By examining these tactics, readers gain practical insight into brand building and market positioning. Ideal for business students, marketing professionals, watch collectors, and anyone fascinated by the rise of iconic brands, this volume provides both historical depth and actionable lessons. Its fresh perspective makes complex business strategies easy to understand and apply. Now available as new store stock, this Manchester University Press publication adds a scholarly yet readable title to any collection. Enhance your library with a story that explains why Rolex remains a symbol of success.

Key Features

Gain a clear picture of how a modest Swiss watchmaker evolved into the worldwide emblem of luxury and achievement, illustrating the strategic decisions that propelled Rolex forward.

Discover the impact of the partnership with a leading American advertising agency, showing how targeted campaigns amplified Rolex's prestige and opened new markets across continents.

Learn how masterful storytelling turned a simple timepiece into a powerful status symbol, giving readers tools to apply similar narrative tactics in their own brands.

Authored by respected business historian Pierre-Yves Donze, the book blends rigorous research with an engaging narrative, making complex business concepts accessible to a broad audience.

Available as new store stock from Manchester University Press, this well-crafted paperback offers durability and a professional look, perfect for personal libraries, academic courses, or gifting.

Product Specifications

Brand: Manchester University Press
Format: paperback
ASIN: 1526188414
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 03 June 2025
Listed Since: 20 December 2024

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Manchester University Press The Making of a Status Symbol - Business History of Rolex

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