The Making of a Status Symbol: Rolex Business History Book - Image 1

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Manchester University Press The Making of a Status Symbol: Rolex Business History Book

Name: The Making of a Status Symbol: Rolex Business History Book
Brand: Manchester University Press
Price: 16.4 GBP
Availability: InStock

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Description

Explore the evolution of the world's most famous luxury watch brand in The Making of a Status Symbol. Written by acclaimed business historian Pierre-Yves Donze, this book provides a deep look into how a small Swiss company became a global icon of wealth and prestige. Rather than focusing only on craftsmanship, this research explores the strategic moves that built the Rolex name. You will learn how the brand used a partnership with an American advertising agency and a unique approach to storytelling to transform a timepiece into a symbol of success. This book is a must-read for anyone interested in fashion history, business strategy, and the mechanics of luxury branding.

Key Features

Deep research into the business history of the world's most iconic luxury watch brand.

Written by acclaimed historian Pierre-Yves Donze for an authoritative look at brand evolution.

Explores the strategic use of advertising and storytelling in building global prestige.

Provides insight into how a small Swiss company transformed into a global emblem of success.

Ideal for readers interested in fashion history, business studies, and luxury branding.

Product Specifications

Brand: Manchester University Press
Format: paperback
ASIN: 1526188414
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 03 June 2025
Listed Since: 20 December 2024

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Manchester University Press The Making of a Status Symbol: Rolex Business History Book

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