Making of a Status Symbol: Rolex Business History - Image 1

£36.05

Manchester University Press Making of a Status Symbol: Rolex Business History

Name: Making of a Status Symbol: Rolex Business History
Brand: Manchester University Press
Price: 36.05 GBP
Availability: InStock

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Description

Discover how Rolex transformed from a small Swiss watchmaker into the world's most coveted luxury brand in this meticulously researched business history by Pierre-Yves Donze. Published by Manchester University Press, this compelling account challenges conventional narratives about Rolex's success, revealing instead the strategic partnerships, innovative advertising campaigns, and masterful storytelling that elevated a timepiece into a global symbol of wealth and prestige. Rather than attributing the brand's dominance solely to superior craftsmanship, Donze explores the commercial genius and marketing acumen that enabled Rolex to capture the aspirations of generations worldwide. Perfect for readers interested in luxury brand strategy, business history, and how iconic companies build enduring cultural significance.

Key Features

Written by acclaimed business historian Pierre-Yves Donze with deep research into Rolex's transformation and global influence.

Published by Manchester University Press, offering academic rigour and authoritative analysis of luxury brand development.

Reveals how advertising partnerships and storytelling shaped Rolex into a status symbol beyond watchmaking craftsmanship alone.

Explores the strategic business decisions and marketing genius that built Rolex's unparalleled prestige in the luxury market.

Challenges myths about brand dominance to uncover the real commercial strategies behind Rolex's worldwide recognition.

Product Specifications

Brand: Manchester University Press
Format: hardcover
ASIN: 1526183269
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 03 June 2025
Listed Since: 20 December 2024

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Manchester University Press Making of a Status Symbol: Rolex Business History

It has never been this cheap. We have no record of a lower price.

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