£62.11

Manchester University Press - The Making of a Status Symbol

Name: Manchester University Press - The Making of a Status Symbol
Brand: Manchester University Press
Price: 62.11 GBP
Availability: InStock

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Description

Explore the history of the world's most famous luxury watch brand with The Making of a Status Symbol. In this book, business historian Pierre-Yves Donze examines how a small Swiss company grew into a global icon of wealth and prestige. This research-driven history goes beyond the idea that Rolex succeeded only through craftsmanship. Instead, it looks at the strategic decisions that built the brand. You will learn how a partnership with an American advertising agency and a talent for storytelling helped transform a simple timepiece into a symbol of success. Perfect for readers interested in fashion history, business strategy, and the evolution of luxury goods, this book provides a deep look at how a brand creates its own legend. It is an essential read for anyone wanting to understand the business behind the world's most recognizable watches.

Key Features

A deep dive into the business history of the world's most iconic luxury watch brand.

Written by acclaimed business historian Pierre-Yves Donze using extensive research.

Explores how a small Swiss company became a global emblem of success and prestige.

Examines the strategic role of American advertising in building brand identity.

Provides a new perspective on why the brand became a powerful status symbol.

Product Specifications

Brand: Manchester University Press
Format: hardcover
ASIN: 1526183269
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 03 June 2025
Listed Since: 20 December 2024

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Manchester University Press - The Making of a Status Symbol

This is the most expensive it has ever been. Walk away.

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