Taylor & Francis Sports Finance and Management, 2nd Edition

Stay current with the evolving landscape of the sports industry through the second edition of Sports Finance and Management. This updated text explores the complex financial connections between sports teams and their associated business ventures. As the industry shifts, this book provides a clear look at how fan loyalty influences economic outcomes and how sponsorship affects overall team revenue. This edition expands on previous concepts by introducing new case studies and examining modern economic drivers. Readers will learn about the impact of changes in facility design and the growing influence of media opportunities on team success. It also covers how league and conference policies shape the financial health of organizations. Whether you are studying management science or professional sports business, this resource provides the updated knowledge necessary to understand the new business of sport, including real estate and media developments.