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£89.99

Routledge Sports Business Management: Decision Making Around the Globe

Name: Sports Business Management: Decision Making Around the Globe
Brand: Routledge
Price: 89.99 GBP
Availability: InStock

Brands & Corporate Identity

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Description

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367356066
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 10 August 2020
Listed Since: 04 January 2020

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Routledge Sports Business Management: Decision Making Around the Globe

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