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Taschen Logo Beginnings & Logo Modernism 45th Edition Book

Name: Taschen Logo Beginnings & Logo Modernism 45th Edition Book
Brand: Taschen

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Discover the evolution of corporate identity in this definitive compendium from Taschen. By the late 19th century, trademarks began to replace traditional emblems like coats of arms as the primary symbols for companies. Initially figurative, these marks gradually morphed into the abstract designs seen everywhere today. Despite this shift, many iconic brands such as Rolex, BMW, Louis Vuitton, and the New York Yankees still rely on logos created over a century ago. This 45th Edition brings together two previous volumes, Logo Beginnings and Logo Modernism, into one comprehensive collection. Design expert Jens Muller, often called the logo detective by Wired magazine, has meticulously trawled historical trademark archives and design publications to curate this work. The book offers a deep dive into the history of graphic arts and typography, showcasing how visual identity has shaped commerce and culture. Ideal for designers, historians, and art enthusiasts, this volume provides a rich visual journey through the most significant trademarks in history. It serves as an essential reference for understanding the transition from ornate emblems to sleek modern marks. With new store stock available, this is a must-have addition to any library focused on graphic design, branding, or visual communication. Experience the complete story of the logos that define our world.

Key Features

Combines two previous volumes, Logo Beginnings and Logo Modernism, into a single comprehensive compendium.

Curated by design expert Jens Muller, recognized by Wired magazine as the logo detective for his archival research.

Traces the evolution of trademarks from late 19th-century figurative designs to modern abstract marks.

Features iconic brands including Rolex, BMW, Louis Vuitton, and the New York Yankees with century-old logos.

Essential resource for graphic arts, typography, and branding enthusiasts seeking historical context and inspiration.

Published by Taschen, a leading name in high-quality art and design books.

Available as new store stock for immediate access to this definitive 45th Edition collection.

Product Specifications

Brand: Taschen
Format: hardcover
ASIN: 3754401378
Category: Books > Subjects > Arts & Photography > Graphic Arts > Typography
Domain: Amazon UK
Release Date: 10 July 2025
Listed Since: 31 May 2024

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Taschen Logo Beginnings & Logo Modernism 45th Edition Book

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