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Taschen Logo Beginnings: Logo Modernism - 45th Edition Book

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Description

Explore the evolution of visual identity with Logo Beginnings: Logo Modernism, 45th Edition by Taschen. This comprehensive compendium combines two previous volumes, Logo Beginnings and Logo Modernism, into a single definitive resource. Design expert Jens Muller, known as the "logo detective" by Wired magazine, presents a deep dive into the history of trademarks. Trace the shift from traditional 19th-century emblems and coats of arms to the figurative marks and abstract symbols used by global brands today. This book examines how iconic identities from companies like Rolex, BMW, Louis Vuitton, and the New York Yankees have maintained their visual impact for a century. By trawling historical trademark archives, Muller provides a clear look at the transition from early company symbols to the modern graphic marks that define our world. This edition is a must-have for anyone interested in the history of graphic arts and typography.

Key Features

Combines two previous volumes, Logo Beginnings and Logo Modernism, into one massive compendium for a complete history of design.

Curated by design expert Jens Muller, recognized by Wired magazine as a leading logo detective for his archival research.

Tracks the historical transition from 19th-century traditional emblems to modern abstract brand marks.

Provides detailed looks at iconic logos from world-famous brands including Rolex, BMW, and Louis Vuitton.

A valuable resource for students and professionals interested in graphic arts, typography, and trademark history.

Features research pulled directly from historical trademark archives to provide authentic design context.

Product Specifications

Brand
Taschen
Format
hardcover
Domain
Amazon UK
Release Date
10 July 2025
Listed Since
31 May 2024

Barcode

No barcode data available

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